Belgrade
Serbia
TEMA: Connected in Motion – Facebook, Twitter, LinkedIn i Instagram su samo neke od najpopularnijih društvenih mreža koje danas čine svakodnevicu većine nas. Trendovi u konzimiranju i razmeni digitalnih sadržaja, govore da se danas najveći deo komunikacije odvija preko društvenih mreža i to ne više, kao što je to nekada bio slučaj, sa kućnih ili poslovnih desktop i laptop računara, nego sa mobilnih smart telefona i tablet uređaja.
Savremeni potrošač je izložen ogromnoj količini informacija i podataka, od kojih će samo one najzanimljivije i najznačajnije „uhvatiti“ njegovu pažnju. Komunikacija putem novih medija predstavlja veliki izazov za marketinške stručnjake, kome su dorasli jedino oni koji se neprekidno usavršavaju i prate trendove.
PREDAVAČI: Svetski priznati stručnjaci digitalnog i interaktivnog marketinga
Ionel Naftanaila, Training & Project Manager (IAB Europe)
Vladimir Aranđelović, Media Manager (Direct Media), Chairman of the Board (IAB Serbia)
Rupert Slade, International Development Director (PHD Worldwide)
Victoria Grigoryan, (Microsoft Advertising)
Calin Rotarus, CEO (BCCR)
Akos Szabo, Head of Business Development & Digital Ad Sales (Adaptive Media)
Dragana Simić, CEO (DiSimic)
Emil Pawlovski, Methodology Director (Gemius)
Peter Thompson, Founder and Director (Brand State)
Ioana Anescu, Executive Director (IAB Romania), Board Member (IAB Europe)
Endre Somogyi, Managing Director (IAB Hungary)
Timotej Gala, Managing Director CEE (Httpool), Initiative Leader IAB Slovenia
Emese Balatoni, Head of Sales for Digital Services (Sanoma Media Budapest)
Justine Toms, Digital Education Manager (IAB Bulgaria)
Maja Magdelinić, Strategic Partnerships Manager (Google)
Savica Pop Toneva, Online Marketing Coordinator (Media Print), Chairman of the Board (IAB Macedonia)
Uroš Ignjačević, CEO (Trident Media Group), President of the Assembly (IAB Serbia)
Jan Jilek, Executive Director (IAB Croatia)
Program:
| VREME | TEMA | PREDAVAČ | KOMPANIJA | |
| 8.30 – 9.30 | REGISTRACIJA | |||
| DEO I | 9.30 – 9.45 | Dobrodošlica | Vladimir Aranđelović | IAB Serbia |
| 9.45 -10.15 | TBD | Ionel Naftanaila | IAB Europe | |
| 10.15-10.45 | Mobile Measurement | Emil Pawlowski | Gemius | |
| 10.45-11.15 | Monetizing through Social Media | Dragana Simić | DiSimic | |
| 11.15-12.00 | NETWORKING PAUZA | |||
| DEO II | 12.00-12.30 | Connecting in a Multi-mode World | Victoria Grigoryan | Microsoft Advertising |
| 12.30-13.00 | Centralni panel | Moderator: Ionel Naftanaila | IAB Europe | |
| Regional IABs & Digital Markets | Vladimir Aranđelović | IAB Serbia | ||
| Ioana Anescu | IAB Romania | |||
| Endre Somogyi | IAB Hungary | |||
| Timotej Gala | IAB Slovenia | |||
| Justine Toms | IAB Bulgaria | |||
| Savica Pop-Toneva | IAB Macedonia | |||
| Jan Jilek | IAB Croatia | |||
| 13.00-14.00 | PAUZA ZA RUČAK | |||
| DEO III | 14.00-14.30 | Becoming a Customer Focused Company | Peter Thompson | Brand State |
| 14.30-15.00 | “a, b, c … z, y, z” | Calin Rotarus | BCCR | |
| 15.00-15.30 | Bigger is Better: Large Format, Rich Media Engagement Advertisements | Akos Szabo | Adaptive Media | |
| 15.30-16.00 | NETWORKING PAUZA | |||
| DEO IV | 16.00-16.30 | Big Data – Building the Bridge | Rupert Slade | PhD Worldwide |
| 16.30-17.00 | Završni panel | Moderator: Gabrijela Stjepanović | IAB Serbia | |
| Future of Online Publishing | Uroš Ignjačević | Trident Media Group | ||
| Emese Balatoni | Sanoma Media Hungary | |||
| Maja Magdalenić | Google EMEA | |||
| Emil Pawlowski | Gemius | |||
| Predrag Roganović | Adria Media Serbia | |||
| TBD | ||||
| 20.00+ | HALLDIS PARTY |
CENE KOTIZACIJA:
Promotivni period
Do 19.3. 5 000 RSD
Redovne cene:
20.3 – 7.4. 6 000 RSD
8.4. – 27.4. 7 000 RSD
28.4. – 6.5. 8 000 RSD
