Digital Day 2014

Autor/ka marketing ITD
When:
07/05/2014 all-day
2014-05-07T00:00:00+02:00
2014-05-08T00:00:00+02:00
Where:
Dom Omladine Beograda
Belgrade
Serbia
Cost:
od 5 000 RSD
Digital Day 2014 @ Dom Omladine Beograda | Belgrade | Serbia

TEMA: Connected in Motion – Facebook, Twitter, LinkedIn i Instagram su samo neke od najpopularnijih društvenih mreža koje danas čine svakodnevicu većine nas. Trendovi u konzimiranju i razmeni digitalnih sadržaja, govore da se danas najveći deo komunikacije odvija preko društvenih mreža i to ne više, kao što je to nekada bio slučaj, sa kućnih ili poslovnih desktop i laptop računara, nego sa mobilnih smart telefona i tablet uređaja.

Savremeni potrošač je izložen ogromnoj količini informacija i podataka, od kojih će samo one najzanimljivije i najznačajnije „uhvatiti“ njegovu pažnju. Komunikacija putem novih medija predstavlja veliki izazov za marketinške stručnjake, kome su dorasli jedino oni koji se neprekidno usavršavaju i prate trendove.

PREDAVAČI: Svetski priznati stručnjaci digitalnog i interaktivnog marketinga

Ionel Naftanaila, Training & Project Manager (IAB Europe)
Vladimir Aranđelović, Media Manager (Direct Media), Chairman of the Board (IAB Serbia)
Rupert Slade, International Development Director (PHD Worldwide)
Victoria Grigoryan,  (Microsoft Advertising)
Calin Rotarus, CEO (BCCR)
Akos Szabo, Head  of Business Development & Digital Ad Sales (Adaptive Media)
Dragana Simić, CEO (DiSimic)
Emil Pawlovski, Methodology Director (Gemius)
Peter Thompson,  Founder and Director (Brand State)
Ioana Anescu, Executive Director (IAB Romania), Board Member (IAB Europe)
Endre Somogyi, Managing Director (IAB Hungary)
Timotej Gala, Managing Director CEE (Httpool), Initiative Leader IAB Slovenia
Emese Balatoni, Head of Sales for Digital Services (Sanoma Media Budapest)
Justine Toms, Digital Education Manager (IAB Bulgaria)
Maja Magdelinić,  Strategic Partnerships Manager (Google)
Savica Pop Toneva, Online Marketing Coordinator (Media Print), Chairman of the Board (IAB Macedonia)
Uroš Ignjačević, CEO (Trident Media Group), President of the Assembly (IAB Serbia)
Jan Jilek, Executive Director (IAB Croatia)

Program:

VREMETEMAPREDAVAČKOMPANIJA
 8.30 – 9.30REGISTRACIJA
DEO I 9.30 – 9.45DobrodošlicaVladimir AranđelovićIAB Serbia
 9.45 -10.15TBDIonel NaftanailaIAB Europe
10.15-10.45Mobile MeasurementEmil PawlowskiGemius
10.45-11.15Monetizing through Social MediaDragana SimićDiSimic
11.15-12.00NETWORKING PAUZA
DEO II12.00-12.30Connecting in a Multi-mode WorldVictoria GrigoryanMicrosoft Advertising
12.30-13.00Centralni panelModerator: Ionel NaftanailaIAB Europe
Regional IABs & Digital MarketsVladimir AranđelovićIAB Serbia
Ioana AnescuIAB Romania
Endre SomogyiIAB Hungary
Timotej GalaIAB Slovenia
Justine TomsIAB Bulgaria
Savica Pop-TonevaIAB Macedonia
 Jan JilekIAB Croatia
 13.00-14.00PAUZA ZA RUČAK
DEO III14.00-14.30Becoming a Customer Focused CompanyPeter ThompsonBrand State
14.30-15.00“a, b, c … z, y, z”Calin RotarusBCCR
15.00-15.30Bigger is Better: Large Format, Rich Media Engagement AdvertisementsAkos SzaboAdaptive Media
 15.30-16.00NETWORKING PAUZA
DEO IV16.00-16.30Big Data – Building the BridgeRupert SladePhD Worldwide
16.30-17.00Završni panelModerator: Gabrijela StjepanovićIAB Serbia
Future of Online PublishingUroš IgnjačevićTrident Media Group
Emese BalatoniSanoma Media Hungary
Maja MagdalenićGoogle EMEA
Emil PawlowskiGemius
Predrag RoganovićAdria Media Serbia
TBD
20.00+HALLDIS PARTY

CENE KOTIZACIJA:
Promotivni period
Do  19.3.        5 000 RSD
Redovne cene:
20.3  –  7.4.       6 000 RSD
8.4.  –  27.4.      7 000 RSD
28.4.  –  6.5.      8 000 RSD

O autoru/ki

marketing ITD

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