When:
27/03/2014 – 28/03/2014 all-day
2014-03-27T00:00:00+01:00
2014-03-29T00:00:00+01:00
Where:
Cineplexx Centar Kaptol
Nova Ves 17
10000, Zagreb
Croatia
Cost:
od 409 EUR
Marketing Kingdom Zagreb 3 @ Cineplexx Centar Kaptol | Zagreb | City of Zagreb | Croatia

U Zagrebu će se 27. i 28. marta po treći put održati konferencija Marketing Kingdom. Organizatori su se ponovo potrudili da na jednu od najposećenijih marketinških konferencija u regionu dovedu najbolja imena iz sveta marketinga, pa će tako posetioci biti u eksluzivnoj prilici da čuju predavanje i Briana Dreshera (Mashable), što će biti prvi put da osoba ovog ranga u uspešnoj kompaniji govori u regionu.

AGENDA

Marketing Kingdom Zagreb 3
Day One
27th March 2014

09.00    Registration And Morning Coffee
10.00    Chairman’s Opening Remarks
10.15     The Power Of Partnerships In Marketing – Brian Dresher, Senior VP Business Development, Mashable
10.45     The Secrets Behind Developing Successful Sales, Marketing And Brand Partnership Programmes – Jonathan Forster, General Manager And General Manager Ad Sales Europe, Spotify
11.15    Interactive Panel Discussion On Marketing, Social Media And Partnerships With Mashable And Spotify
11.45     Networking And Refreshment Break

12.15     A Different Way Of Marketing: Challenges And Thrills Of Selling Aircrafts – Xavier Burgat, Head Of Corporate Marketing, Airbus
12.45    Digital Strategy 2014: Technology Strategies To Consider – Oliver Kempkens, CEO, Adapt or Die
13.15     How Social Networks Will Change The Life Of Marketeers …For The Good Or The Bad – Karim Moknachi, VP Marketing, Central And Eastern Europe, Oracle
13.45    Interactive Panel Discussion On The Role Of Social Media In Marketing With Airbus, Adapr or Die and Oracle
14.15     Lunch For Speakers And Delegates

15.15     Integrating Social Media In All Aspects Of Your Business: From Google Hangouts, GIFs To Bigger Sales – Katie Morse, Social Media Manager, Billboard
15.45     Re-Booting Your Marketing Organisation To Embrace Digital And Drive Sales – Paul Randle, Head Of Digital (Decorative Paints), Akzo Nobel
16.15     Interactive Panel Discussion On How Digital Can Drive Sales With Billboard And Akzo Nobel
16.30    End Of Conference Day One

Marketing Kingdom Zagreb
Day Two
28th March 2014

09.00    Morning Coffee
10.00    Chairman’s Opening Remarks
10.15    Finding The Right Approach For Marketing: Doing Epic Work That Makes People Love You Instead Of Change The Channel – Ricc Webb, Head Of Social Media Experience, Nokia
10.45    The Use Of Mobile Technology In Your Marketing Campaigns: Can They Bring Revenue? – Greg Williams, Executive Editor, Wired Magazine
11.15    Interactive Panel Discussion On Experiential Marketing With Nokia And Wired Magazine
11.45    Networking And Refreshment Break

12.15    Developing A Brand Strategy On A Tight Budget – Anca Westley, Marketing Director, Masdar
12.45    Making The Global Platform, Locally Relevant  Martina Misheska, Senior Brand Manager HEINEKEN, Brau Union Austria
13.15    Interactive Panel Discussion On Marketing And Budgeting With Masdar And Brau Union Austria
13.45    Lunch For Speakers And Delegates

14.45    Regional Interactive Panel Discussion: Global Strategies Matter But How Do We Implement Them With A Local Budget
15.30     Content And Connections: Engaging With Consumers, Customers And The Community – Ania Jakubowski, General Manager Poland And Baltics, Coca-Cola
16.00    Chairman’s Closing Remarks
16.15    End Of Conference

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